Changing Market Dynamics
Bharti Airtel had a long history of being a profitable company. We posted our first quarterly loss in 14 years; this was amid a brutal price war unleashed by our competitor and changing consumer needs and preferences. We have the highest average monthly revenue per user (ARPU) in the industry and our services are unparalleled. Also, Bharti Airtel users report highest levels of customer satisfaction. Our services have shown less variation in terms of ticket responses and network connectivity. We have some of the most loyal customers which is why we at Airtel are not worried, about the small setback that we have faced this year. This does not mean that we are ignorant to the changing market dynamics. The industry as a whole is facing the same challenges, it is time that we as an industry try to solve these issues. Challenges : 1) Adjusted gross revenue : in October 2019 the Indian supreme court ruled that network operators, including some that ...